Here are a few samples of logos created for our clients.

How to Choose a Logo Design that is Perfect for You

Designing the perfect logo for your business is no small task. After all, it is your logo that arguably carries the most weight when it comes to marketing and branding. Don’t enter into logo creation lightly. Put some serious time and effort into your logo, because it will be with you for the life of your business (if you do it right). How do you choose a logo design that is perfect for you? Here are some pointers:

Familiarize yourself with the different logo types.

Generally speaking, there are three different types of logo: text, symbol, and text/symbol. The type of logo you choose should be based on the type of business you have, what your marketing goals are, and who your target audience is, among other things. For example, your company name could make a great text logo (wherein the font type gives your logo its feeling and meaning), while a symbol logo would leave interpretation more in the hands of the audience.

Identify the qualities that make your business unique.

In order to be as memorable as possible, your logo should be distinctive, and it should represent your business’ unique perspective. Consider the things about your business that make it stand out from the competition, and brainstorm on how you may integrate those things into text and/or symbols for a logo.

Consider the nature and type of your business.

It doesn’t matter as much what your logo looks like as it does that your logo’s aesthetic falls in line with the nature of your business. If you are a financial advisor, for example, a classic and conservative logo would be most effective; on the other hand, if you run a party van service, your business would be better served by a fun and vibrant logo.

Colors.

It is advisable that you use as few colors as possible when choosing a logo design. A good rule of thumb is that the simpler the design, the better it will translate to the myriad mediums it will be used in. When choosing colors, consider not only the visual impact, but also how different colors affect people (for example, red makes the heart beat faster and green calls to mind eco-friendliness). Also, remember that your logo needs to look good in black and white, as well as in color.

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